Promo Fun…Printer’s Row LitFest

In my years in higher ed, I loved doing ‘table work’ – staffing events and supporting students, faculty and staff to promote services or provide quick meditation or deep breathing lessons for stress relief – on the spot.  Doing programs for parents was a highlight, too.  So much so that the textbook I wrote with my dear colleague Linda was often used by parents and the parent blog that I wrote was featured in a popular book at the time, “The Happiest Kid on Campus” – a book intended to comfort parents while arming them with info when their college-bound kids departed to begin new adventures. 

But that was then…and this IS now.  I’ve written another book – this time a soul-baring memoir about my mom’s complicated life, “Surviving Sue”

This time, the outcomes are entirely on my shoulders. Writing, by comparison is far easier than the promo work.  Don’t get me wrong – I enjoy it.  Visiting with readers and thinking of ways to creatively showcase my book is fun but it taps an entirely different side of my personality.  It plays to my sense of design AND my love of people.  A great tandem two-fer, but still a bit of a head-scratcher.

As I’m doing the creative work, I’m mindful about my underlying motivation and purpose; my desire to help others by highlighting the power of resiliency in the face of familial nonsense. I’m grateful for the wisdom I’ve picked up from fellow writers – folks who’ve walked the promo path and made it further down the trail, leaving precious breadcrumbs in their wake. 

Given that lengthy lead-up, here’s the point.  😉 I’m gearing up for the big Printer’s Row LitFest next week and I needed to get my ‘tablescape’ figured out.  It will be such a honor to be there alongside fellow authors and I want to do well – both in terms of my excitement to talk to readers but also drawing folks in with an engaging display. Here’s what I mean:

Candy.  We need candy.  But it’s still summer and the forecast calls for temps in the mid-80’s for “showtime”.  Chocolate? NO.  But hey…what about some namesake-ish peanut butter candy?  Made with love (she said presumably) by “Atkinson’s”, although no relation to hubby’s side of the family.  They taste a little like a petite Butterfinger, sans chocolate coating.  Printer’s Row perfection!  So I bought about 300 of the little morsels, all individually wrapped:

Step 1 Completed.  Step 2?  Do I want to just plop a big bucket of candy on my table?  Next to my welcome sign?  No.  I’ll put a few in a small basket, so folks can see what they’re getting, but I figured making small goody bags was an entreating (wink) idea.  So I made a ton of those:

In order to pull that off, I bought mini kraft paper bags and some burlap twine and used my business cards/calling cards with my visage on the front and “SS” info on the back as a hangtag.  Each bag holds three Atkinson bars.

Step 3 – after I made the test bag?  I needed to make many, many more.  Was 50 enough?  Will 100 be enough?  I’ll let you know…I’m still filling those little buggers.  And laughing.  As I hole punched card after card and strung the burlap twine through each (measuring as I cut each strand – 12” proved perfect to get the right loopy-ness when tied) I was faced with a sea of spaghetti-like horror.  Too many “Vicki faces” in one small space.  Nightmarish! Is it Halloween yet?

Step 4 – fill those bitty bags with three candies each.  Tie them off – carefully – to avoid tearing the fragile little bags and ripping the hole-punched cards.  I’m still working on filling the last batch but here’s what I’ve got now.  Thanks to my friend Kathleen for giving me a sweet picnic basket.  I think it’ll work well to hold all the goody bags at LitFest:

Come on over if you’re in the area…I still have supplies and bags to fill:

Now that I’ve spent all this time thinking about the candy, I’d better remember to load up books to sell and sign as well.  Thank goodness for the hubster Paul and daughter Delaney.  I’ll need extra hands for sure. 

If you’re in the Chicago area next Saturday, I’d love to see you. I’ll be at LitFest as the event opens on Saturday, September 9 from 10 am – 12:30 in the Chicago Writer’s Association Tent. Thanks for all of the support about “Surviving Sue”. Much appreciated! I promise to fill you in with all the details and pics after.

Vicki 🥰



52 responses to “Promo Fun…Printer’s Row LitFest”

  1. So cute and practical and candy-ful. What a lovely way to promote yourself. Well done.

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    1. Yay! Praise from Ally! You – my friend with a fine eye for design and color! I’ll take it…thank you, dear one! 🥰

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  2. Who would have thought candy and burlap would be required? Maybe a fan, too? An electric one that runs on batteries, I mean, or an ice bucket. I’m sure you will have plenty of human fans, as well. Good luck, Vicki!

    Liked by 1 person

    1. You are funny! Thanks for the Friday morning giggles and smiles, Dr. Stein. Let’s hope for cooler weather than what we’ll be experiencing here this weekend. As for the fans…I’ll take any and all varieties! 😎

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  3. I love that remembering your book falls after you’ve tied a million tiny knots on beautiful little bags! But you know what is a treat?? All of it – the wisdom of your book, getting to talk with you, AND the candy. I know how hard marketing a book is – but you are doing a great job for a very good reason! ❤ ❤ ❤

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    1. As much as I complain that I’m not very “crafty” there are days…when tying tiny knots is somehow meditative and restorative? Still…send the kids over. I could use some nimble little fingers. Oh — and you and Coop can come, too! 🤣

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      1. Oh, we’d love to come over. We might add to the chaos and not add much craftiness but it’d be fun!

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        1. I say it would be the ‘just right’ kind of fun. And no chocolate – so if Coop got into the candy, he’d just get a peanut butter buzz…not a trip to the Vet! As I say that, I realize I need to go brush my teeth again. I mean…someone has to eat the broken candy, right? 😏

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          1. Right! You’re only being responsible!! ❤ ❤ ❤

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            1. Correct-o-mundo! 😎

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  4. The tabling, the candies, the seas Vicki faces, and meeting people face-to-face all sound like such fun!! You’re doing such a great job! 🥰

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    1. Thank you, Erin! xoxoxoxo! 🥰

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  5. In the words of somebody famous, “You gonna do great!”

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    1. I like that enthusiasm, Michael! Thank you! 😎

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  6. Good luck. Have fun with it!

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    1. Thank you, Jane! 😊

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  7. Feels like a road trip is needed! “It’s 106 miles to Chicago, we got a full tank of gas, half a pack of cigarettes, it’s dark… and we’re wearing sunglasses.” Jake: “Hit it.” Ha, ha! Oh I love the thought you’re putting into everything. I have to admit that the writing sounds like a heckuva lot more fun to me than the “peoplely” work. I’d probably do the candy thing just to avoid having to talk to people. Okay, I’m not that antisocial but I do have my moments. The event is going to go great. Lots of new readers for Surviving Sue. 😊😊😊😊

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    1. I’m laughing…OUT LOUD. Never has a line from Blues Brothers brought me more joy! Thank you, Brian! And your use of the word ‘peopley”. I’m gonna use that one! Yes…I need to gear up for it – dark sunglasses and all. Thank you so much! 😎

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      1. Oh steal way! Yes, peoplely is a good word. Google doesn’t like it, neither does spell check nor autocorrect … but it definitely works. Ha ha! Can’t wait to hear about the event. Sounds like fun!

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        1. Oops! I meant 🥰😎🥰

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  8. Have you thought of a side hustle as a wedding table designer? What fun little favors you’ve made Vicki, along with a simple face-to-name reminder for promotion! I grew up knowing this candy as Chick-O-Stick, purchased with my weekly stop at the corner store penny candy display on my way home from elementary school. Google tells me they are one-in-the-same, albeit for the not so neon color of the former COS branding. Now that I’m reminded of them it’s going to be near impossible not to place an order from Amazon 😉

    Liked by 1 person

    1. Thank you so much! And yes! That’s the candy! I think some branch of the Atkinson clan must’ve stolen a recipe. I have the sugar free versions from Amazon but I’m not sure I like them. Please be my taste tester! 😉

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      1. Sugar free is hard. I think there’s always something a little off about those weird sweeteners they use…at least I’ve attempted to convince myself of that message so I just don’t buy any form of candy at all 😉

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        1. I’m with you. I figure if I’m gonna eat it, I might as well have the sugar vs. chemicals I’m unsure of? And…as you and I have noted, the less sugar the better, inflammation and health-wise. I’m learning! 😉

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  9. I love those candies.

    Also, my daughter lives in the Chicago area. I sent her a link to your blog. Here’s hoping she’ll go, and pick me up a signed book!

    Liked by 1 person

    1. Wonderful! Thanks for sharing with her — it would be lovely to meet her! 😉

      Liked by 1 person

  10. petespringerauthor Avatar
    petespringerauthor

    This is a much better idea than plopping a candy bowl on a table. Anything that shows extra care should be well received. My best to you with your event.

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    1. Thank you for that! I appreciate your good wishes. Hope you are doing well! 🙂🙂🙂

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  11. Your book table will be the place to stop with these creative swag bags! They have just the right hint of theming color with the cover of your book. This Litfest adventure is such a good thing for you!

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    1. Thank you so much, Mary! You “get” me. It mattered to me that the ‘tablescape’ coordinates with the book cover. I was so tickled when I found the beige/ivory check tablecloth. Oh my. Appreciate you! 🥰

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  12. Good grief Vicki—you made my heart sing and my head ache! All of that delicious creativity wrapped up in love—I hope that you had helpers! My fumble-fingered self probably would have given it all up after one or two shots! Happy sales!

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    1. Thank you, Jules! I felt pretty fumble-fingered myself (and yes…look for that phrase in a post sometime — it’s SO good!). But I think I’ve slayed the candy dragon…and I am done. Or at the very least I had to stop because I ran out of candy. 🤣 Thanks for all the love. I’m waving to the East this morning. Do you see me? Yes — that’s me. Sending big hugs, too! 🥰

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      1. I probably would have slayed the candy dragon by popping it all into my mouth out of fumble-fingered frustration! Yes—I see you waving! Do you see me waving back??

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        1. I do, I do! Saturday hugs and love to you! 🥰

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  13. Wow, you’re an impressive marketing queen! That candy idea is adorable. I love your card with your picture on it. I told you before, you’re so pretty.
    It’s great being an author. I love the events too and meeting people, signing autographs, keeping track of the books you sell.
    Have a great time!! HUGS! xo

    Liked by 1 person

    1. Ah…that’s praise I’ll take from you, Maryanne! I think you know soooo much more than I do about marketing, promotion, what’s eye-catching. I love that you think it all looks good. Yay! It truly means a lot. And your kindness about my face? Oy. You are too sweet. (And maybe in need of an eye exam?) Love that we’ve connected here. Big hugs to you today! 🥰🥰🥰

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      1. Ha-ha, I know nothing about marketing. I’ll just go to author’s events and sell organically. I love that we connected too, you’re a doll! xo

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        1. Right back at you! And I think you know a whole bunch more than you give yourself credit for! xoxoxo! 🥰

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  14. The table presentation looks great! 👍😎You would have fit right in at the elementary school I used to work at. The faculty “birthday treat” snack buffets kept getting nicer and nicer and fancier and fancier to the point that (although the table always looked fabulous) it became a small project to set it up. At a certain point, I began to bribe/pay another teacher to take my turns since I didn’t have the time or the skills to do anything other than just put the food out on the table. 😁😁 Fortunately they were easy to bribe because they enjoyed doing it.

    Good luck next week!!

    Liked by 1 person

    1. Oh gosh…what a memory! We had a tradition of birthday buffet/potluck lunches for faculty and staff colleagues and they got fancier and fancier. I knew I needed to ‘tap out’ when I saw a woman hauling in fine china and silver….not just silverware…to set up a lunch extravaganza. Remember when a box of donuts would do the trick? LOL!
      And…thanks for the good vibes for next week. Right back to you…I’m sure you’ll have a gig…or two…somewhere! xo! 🥰

      Liked by 1 person

      1. LOL- the silver & china… wow!😁 Yes- a box of donuts on the table is just my style! Thanks for the return vibes! 😎😎

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  15. Too many “Vicki faces” 😂. Funny what makes us self conscious and how the same thought will never cross anyone else’s mind. To me, you seemed armed with sweetness. I wish I could go. Good luck, Victoria!

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    1. Crystal! That’s such a lovely thing to say…’armed with sweetness’. Your kind words will help me sail through the day…the week…and beyond! Thank you! xo! 🥰

      Liked by 1 person

  16. Good luck, Vicki. I wish I was closer. I would come visit for sure.

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    1. Thank you, Michelle! Me, too — wish you were able to come…but knowing that you would be willing, if not for the distance makes me super happy. xo! 🥰

      Liked by 1 person

  17. Love these pictures and the stories behind them! I hope the tabling is grand. ❤

    Liked by 1 person

    1. Thank you so much! xoxoxo! 🥰

      Liked by 1 person

  18. Those are ABSOLUTELY adorable! You are so creative! I’m sure people will love them.

    Liked by 1 person

    1. I sure hope so! Thanks, Betsy! 🥰🥰🥰

      Liked by 1 person

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