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A little leeway for the old lady here, okay?  I’m not anti-commerce and I’m not male-bashing – promise – but I am unabashedly pro-fem and there’s nothing I adore more than strong, body positive messages for girls in media. 

Example?  The song “Victoria’s Secret” by Jax.  No – not MY secret.  Different Victoria 😊 – you know, the one with the once uber-popular-super-model fashion shows, with stores in every mall, offering painfully uncomfortable, scratchy lace undergarments?  Occasionally branching out into athleisure before it was a thing?  

Let me preface this mini-rant further with this:  I come from a long, long line of women with body image issues, dysmorphia, eating disorders and mental health challenges related to weight and appearance.  Here’s a post from a while back where I perhaps overshared.  Still, it will help you see where I’m coming from. 

What’s up with the Jax song?  I’m a girl from the birthplace of Victoria’s Secret in central Ohio, and I know a thing or two about the company, their mission and how they made money.  Insider info, maybe, but the peek into the business didn’t do much to offset my dislike for their “garments” and the unapologetic objectification of young girls. 

Professionally, bringing body positive messages forward is a true north goal for me. Well, that and the fact that I’m a mom of a daughter.  This Jax song – especially the video?  They speak to me!

Take a peek at the video, if you like.  It may not be for everyone, but it gives me faith in girl power.

-Vicki 😊

19 thoughts on “Girl Power”

  1. I clicked on the video to watch and Mr D who is home sick today, hopped on the chair to watch. Which raises a whole other question about how to raise boys.

    Love this post – very fun girl power and I can’t agree more that we need to show strong, body positive messages for our young women. Great job, Vicki!

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    1. Oh how I love that “D” watched with you. It’s impossible NOT to bounce to the beat, right, and whatever part of the message wafts into him? All good. Maybe watching a fun, body-positive video with mom on a sick day is a good start? Girls come in all shapes and sizes. Boys, too.
      xo, Wynne! And hugs to Mr. D. I hope he feels better soon and you stay well — Miss O, too. 😘

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  2. The video is hilarious, and I love the message it portrays. Thunder thighs may have been my favorite part. Wish I’d have known they were normal a few years back. 😜 I loved the entire post. Amen to it all!

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  4. If I’ve learned anything from my wife and daughter, it’s that you can be pro-feminist and not be male bashing. Great post. It really is sad how we’ve shamed women and men who don’t fit a very small subset of society into thinking that something is wrong with them. We need to change that, we need to find ways to presenting stronger body positive images! Love the video. And the little that I know about Victoria’s Secret and it’s founding, the more I think it sounds like a ruthless knife fight, where the only thing that matters is the last man standing. Ugh. Thank so much for posting.

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  6. So you’re from the region I grew up in, too. Central Ohio where Victoria Secret and The Limited reigned supreme– and we all knew things about the company. As for being a feminist, yes I am– but there’s no male-bashing with me. I think of it more as stupid-bashing.

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