
A little leeway for the old lady here, okay? I’m not anti-commerce and I’m not male-bashing – promise – but I am unabashedly pro-fem and there’s nothing I adore more than strong, body positive messages for girls in media.
Example? The song “Victoria’s Secret” by Jax. No – not MY secret. Different Victoria 😊 – you know, the one with the once uber-popular-super-model fashion shows, with stores in every mall, offering painfully uncomfortable, scratchy lace undergarments? Occasionally branching out into athleisure before it was a thing?
Let me preface this mini-rant further with this: I come from a long, long line of women with body image issues, dysmorphia, eating disorders and mental health challenges related to weight and appearance. Here’s a post from a while back where I perhaps overshared. Still, it will help you see where I’m coming from.
What’s up with the Jax song? I’m a girl from the birthplace of Victoria’s Secret in central Ohio, and I know a thing or two about the company, their mission and how they made money. Insider info, maybe, but the peek into the business didn’t do much to offset my dislike for their “garments” and the unapologetic objectification of young girls.
Professionally, bringing body positive messages forward is a true north goal for me. Well, that and the fact that I’m a mom of a daughter. This Jax song – especially the video? They speak to me!
Take a peek at the video, if you like. It may not be for everyone, but it gives me faith in girl power.
-Vicki 😊